My favourite mascara (Max Factor Masterpiece Max - a firm favourite that I've repurchased 3/4 times) had recently run out and feeling a bit cheap, I decided to have a look for a bit of a more purse-friendly alternative.
That's where Seventeen's Doll'd Up Mascara makes its entrance. It makes the bold claims of being able to adorn your face with a set of doll-like lashes to create a beautiful overstated wide eyed look that lasts for up to 24 hours.
I find the packaging really cute and feminine and I like the simple colour scheme of black, red & white. It kind of reminds me of Minnie Mouse especially with the little bow logo. I find that it's contoured nicely to fit in your hand as well and I don't know why but this pleases me.
My verdict? I love it. The mascara applies smoothly & clump free and you can apply as many coats as you like without finding your eyes in spider-leg territory. It has a plastic curved brush that picks up just the right amount of product to distribute onto your lashes evenly. I personally prefer these types of brushes and find bristle brushes just don't do what I want them to do to my lashes. I find that it works really well at grabbing every single one and flicking out lashes you didn't even know you had!
I have long but straight eyelashes so I would be lost without my eyelash curler, however I found that once I'd curled my eyelashes once in the morning, there was no drooping and the mascara did not smudge on either the top or bottom of my eye. I even went as far as to test it's true longevity and slept in it. By accident - whoops. I woke up with it still perfectly applied and my eyelashes still holding their curl!
It's currently in Boots on offer for £5.29 RRP £6.29 and that includes a free Seventeen 3 Way Eyeliner which is also new to the range and also impressively long-lasting. I'll probably pop up a review on this in the next few days.