Collection Does It All 5 in 1 Mascara | Review

Sunday 26 January 2014

When I picked this up a few weeks ago, I think it was a fairly new release although correct me if I'm wrong. I have been pretty pleased with most of the products I've tried from Collection - namely the Lasting Perfection Concealer being the blogger favourite and one that has only recently been added to my collection but has now become a daily staple in my routine.

So after being suitably impressed, I decided I'd foray into their mascara selection and decided that Does It All sounded like something worth trying as it claims that "with its enhanced multi-bristle brush and five way formula; curling, volumizing, lengthening, longwearing and conditioning - this mascara really does it all!" But does it?

The packaging is not something that really attracts me to the product. Sure, it catches your attention but I tend to prefer your standard black mascara packaging although it definitely makes it easy to spot it in my makeup drawer! I'm also not a huge fan of the shape of the tube, it's quite large compared to my other mascaras and the brush is a bit annoying to hold onto due to it being so rounded at the top.

The brush itself is actually a really great design and reminds me a lot of Benefit's They're Real! mascara except when you take this one out of the tube, it's not full of excess product and you can just apply it straight onto your eyes. I curl my lashes first and then apply two coats of the mascara to my top lashes and one coat to the bottom.

So, how does it hold up to it's 5 in 1 claims? 
  • Curling - I think that it actually does hold up the curl really well throughout the day, there's no drooping and they don't seem weighed down - my eyes definitely look more open although I haven't tested it on my lashes uncurled to see if it actually helps to curl them.
  • Volumizing - The first coat is pretty lacklustre and it doesn't really add that much at all to my eyelashes. If I wanted my eyes to look really natural but still awake, then one coat might be good enough. Sadly, it tends to clump a bit on the second coat (although not awfully) even though it does make more of an impact but it puts me off trying to apply a third coat to see if I can get any more volume.
  • Lengthening - Again, not the best - you need the second coat to see any real effect and although there is some length added, it doesn't quite make them long enough for my liking and I need to add some Telescopic or Define A Lash to get the length I'm looking for.
  • Longwearing - I think it does live up to this claim, my eyes still look fully made up by the time I come to take my makeup off at the end of the day and it doesn't flake off although I do end up with teeny smudge marks on my lower eye which is annoying, I've tried adding primer beneath my eyes but it doesn't seem to help. It has quite a gel like consistency on the lashes which does make it a bit of a pain to remove, you definitely need an oil based remover to get all of it off fully.
  • Conditioning - Not much to say about this, I definitely haven't noticed my lashes feeling any more or less conditioned after using it but as I haven't been using it daily, I couldn't say for sure.
So overall, this has turned out to be a fairly negative review. Despite everything I've said, I don't find this to be a bad mascara but it's just not one I'd reach for every day. For £4.99, I'm not too disappointed by it and to be honest, it could work as a cheap dupe for They're Real! albeit with a little less oomph.

What do you think to Collection? Have you tried this mascara?


  1. I was keen to try this, but I was quite dubious that a cheaper mascara would do 5 different things. Shame it was quite negative, but your lashes do look lovely. Although it doesn't look very pigmented which is a shame!

    Belle x
    Mascara & Maltesers

    1. Yeah I thought it could be worth a shot but sadly I wasn't blown away by it! Mascaras are such a tricky one to get right! x

  2. ugh I hate when mascara smudges under the eye!!

    Emma from

  3. It's hard to find a good mascara, I think it's the brush that makes it

    Please come check out my latest post if you have time :)

    Fragile Bird |



  4. I've only ever tried the concealer from collection which I love. I think I'll stick with They're real after reading this, thanks for sharing xx


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